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ITRA transitioning to new visual identity

After 23 years using our "iconic" bunny rabbit logo, the Irish Tag Rugby Association is transitioning to a new visual identity and retiring the rabbit.

ITRA was founded in 2000, and has had the same logo since day 1. Following the 2023 ITF Tag World Cup in Limerick, we began the process of exploring a new visual identity. While the bunny is distinct and recognisable and has served us well, we wanted something more befitting the 2023 organisation.

Our new logo is modern and professional, and captures our identity as a sporting organisation. As of Thursday 30th November it has replaced the bunny logo on our website and back-end League Management System.

Having been in use for 23 years, the bunny logo is everywhere and will take time to replace. You will still see it on balls and tags, staff uniforms and promotional material until these things are replaced in due course.

In the meantime, we are asking any partner who uses our logo to refer to our branding guidelines and to join us in embracing an exciting new visual identity.

Long Live the Rabbit!

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